How to Understand Your Ideal Client

(And how it will help your business)

This workbook not only uses tested
techniques to help build your ideal
client profile, but shows you why it's
important to do so. A must download
for any entrepreneur!

Garett Southerton

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What People Are Saying:

  • avatar

    Garett Southerton

    Owner/Creative Director

    This workbook not only uses tested techniques to help build your ideal client profile, but shows you why it's important to do so. A must download for any entrepreneur!

  • avatar

    Leo Pound

    Business Coach and Mentor

    It is so much easier to market when you know who you are marketing to. It's not possible or effective to market to everyone. This guide helps to know exactly who your ideal client is - no more guessing. 

  • Doug Adair

    Sonja's ideal client avatar is a useful tool for determining an effective B2C marketing strategy by starting with establishing a solid understanding of specific customer pain points and product market fit.

Take A Glimpse Inside The Workbook

4 Important Tips You’ll Learn

  1. How to understand who your ideal client is. It's impossible to market to your clients if you don't know who they are.
  2. How to define your ideal client. What do they like? What are their problems? How can you solve them? Where do your ideal clients spend time? When you can answer many of the questions I pose, you will be able to create an ideal  client avatar that is a story of their life. You will fully understand who they are and how you can help.
  3. How to research your ideal client. Let's dig deep and really KNOW them. I'll show you where and how to find out more about them.
  4. Lastly, when you are finished with the workbook, you will be able to pull it all together to focus and grow your business.

About Sonja Pound

Hello! 

I'm Sonja Pound of Gramercy Social. 

Nothing makes me happier than seeing you succeed! I have an extensive design background from fine arts to fashion design. I have worked in varied industries from picture frame manufacturers to a food co-packing company. I have been fortunate to travel the world. To me, traveling and experiencing other cultures is a great way grow and learn. I take all of my experience, personal and professional, to give you another perspective on projects.

When I write ebooks or post on social media, I want to create value for you. I want to make it easier for you to run your business. I know you are likely overwhelmed and have a super long to-do list. I want to make it less stressful. Whether I'm sharing a video tutorial or an ebook, I only provide what you need. Most people don't need hours and hours of videos to watch. You have a business to run. I break it down and teach you what you need to know to move forward in your business. Nothing more. It's not about quanity, but quality and being able to implement.

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